JUDITH HUGENER advices companies with regard to their corporate appearance. She defines the look that suits the company, in accordance with its CI and philosophy.
Clothing plays a prominent part in this in order to communicate values and statements within the company and to the clients. The right clothing and an exceptional merchandising concept enhance corporate communication and culture.
Clients: Swiss International Air Lines / Gamma Catering /Restaurant-Club HAUTE / Segantini Catering / Stadt Duisburg / Bulthaup Küchen / Freudenhaus Optik / UBS VIP Lounge, Art Basel, among others.
SWISS INTERNATIONAL AIRLINES
2002 Uniform Design
The new SWISS International Airline was created from the two Swiss airlines Swissair and Crossair. Tyler Brulé, with his branding agency Winkeative, was responsible for the new CI. He commissions Judith Hugener with the development of the CI guidelines and the design of the new uniform. The new uniform was implemented in 2003.
Swiss International Airlines, Winkcreative, Photos: Serge Höltschi
BRAND IDENTITY MANUAL UNIFORMS
POLO ST MORITZ, GAMMA CATERING
2008-2018 Uniforms
The winter games of Polo St. Moritz take place every year on the frozen lake of St. Moritz. The tents for VIP guests and the sponsors are operated by Gamma Catering and located next to the polo fields. There are about 150 service staff in action.
WHITE TURF , GAMMA CATERING
2006-2014 Uniforms
RESTAURANT HAUTE, ZÜRICH
2008 - 2017 Uniforms2008 - today Uniform Jackets
Segantini Catering is a catering company based in Maloja (Engadin) and Zurich.
The uniform jackets in a warm grey are used for various occasions. Buttons
of the jackets with company name.
ART BASEL, VIP LOUNGE DER UBS, BASEL
2007-2010 Uniforms
The UBS Lounge is located in the VIP aerea of ART BASEL.